| | Business view all Business courses There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site’s position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly. duration: 2h 27m Join author Anne-Marie Concepción as she shows you how to leverage the power of tweeting for business promotion and customer engagement. This course reviews the basics of tweeting for business and shares smart ways to set up an account that reflects your brand. It explains how to tweet strategically in order to engage customers and attract followers. Anne-Marie also offers suggestions for creating a richer Twitter experience, managing your feed and activity using third-party apps and utilities, and integrating Twitter with other marketing endeavors. duration: 4h 38m | | | | Stay up to date with our training library. We are constantly adding new software training courses and inspirational documentaries to help you reach your creative and career goals. 
| | | | Discover how to manage your documents more efficiently with SharePoint 2010. In this course, author and SharePoint consultant Mark Abdelnour provides a quick introduction to the SharePoint interface and then moves into uploading and editing files, creating views, using collaboration tools, and working with tools like calendars and task lists in the SharePoint document workspaces. duration: 1h 14m Join author Chris Mattia as he demonstrates how to set up, record, edit, and share a professional looking screencast that you can use for software demonstrations, interactive elearning projects, and more with Camtasia Studio.
Follow along as Chris creates an elearning project from start to finish with Camtasia Studio’s tools. Discover how to add animation, PowerPoint slideshows, quizzes, and other effects that boost the interactivity and visual interest of your screencasts. The final chapter shows how to incorporate your Camtasia projects into an overall teaching strategy. duration: 6h 19m Design view all Design courses In this series, David Blatner and Anne-Marie Concepción, co-hosts of the web’s top resource for InDesign tips and tricks, InDesignSecrets.com, share some hidden and sometimes surprising workflow tips that will make working in InDesign more efficient and more fun. The course covers built-in timesaving features such as Quick Apply and auto-expanding text, but also little-known tricks, such as using the eyedropper to copy and paste character and paragraph text attributes and making accurate selections by selecting through or even into objects.
This course was updated on Oct 25, 2012. duration: 6h 11m InDesign FX is a collection of self-contained effects projects designed to be completed in ten minutes or less. Taught by expert Mike Rankin, the series explores every aspect of InDesign’s graphic effects capabilities through real-world examples, all without relying on Photoshop or Illustrator. The intent is to reveal the quick, practical, and sometimes surprising application of InDesign effects to creative projects.
This course was updated on Oct 18, 2012. duration: 5h 18m Web view all Web courses InDesign offers unique advantages for kick-starting a website design, such as its unmatched typographic control, pixel-perfect positioning, and fluid, intuitive layout environment. InDesign offers designers who want to quickly create webpage prototypes a powerful toolset with robust text and object styles, page grid features, and interactivity—and none of the limitations of Photoshop, complexities of Dreamweaver, or burdens of hand-coding HTML and CSS. This course shows aspiring web designers how to set up documents for the web, utilize web fonts for maximum compatibility, design a navigation bar, and even mimic CSS with InDesign styles. The final chapter shows how to export your mockups as HTML, CSS, PDF, SWF, and web-optimized images that can be shown to clients or quickly published to the web. duration: 5h 7m In this course, author Joseph Lowery shows how to combine the utility of WordPress and the power of Adobe Dreamweaver to transition existing websites to the WordPress platform. The course demonstrates how to create new blog posts and pages, customize WordPress themes, and extend WordPress editable pages from within Dreamweaver. It also covers how to add Spry elements, add and customize plugins, and enhance WordPress-stored content with Dreamweaver’s dynamic pages. Plus, a chapter on responsive design shows how you can adapt your layouts for tablets and mobile devices.
This course was updated on Oct 23, 2012 duration: 5h 44m Developer view all Developer courses Aptana Studio is one of the most popular free web development tools, and it works on most operating systems, including Windows, Mac OS X, and Linux. Join Joe Marini in this course as he takes a quick tour of Aptana Studio and shows off its tools for building rich HTML sites that integrate CSS and JavaScript. The course covers the software step-by-step, from installing Aptana Studio, creating and editing new HTML documents, and leveraging tools like Content Assist and code snippets that help your project progress faster and more accurately, to the final steps involved in testing and deploying your site. duration: 1h 19m Core Data is an object-oriented persistence framework used to manipulate and store data in iOS and OS X applications, and it’s a core competency for any Apple developer. This course introduces the concepts behind Core Data: what it is, what it does, and how to get started. Author Simon Allardice explores the Core Data stack of objects and steps through the hands-on process of using Core Data in both iOS and Cocoa. The course shows how to shift from a database-focused or file-focused approach into a true object persistence approach: working with saving, loading, searching, and filtering. Discover how to model your data correctly, integrate Core Data objects with iOS and Cocoa user interfaces, and take existing data and load it into your app. duration: 4h 29m This course is designed to quickly lead you through the steps of building an HTML website, from creating a new page to building links and tables. Author James Williamson simplifies the coding process, with straightforward steps you can recreate on your own. The course explains the basic structure of an HTML document, shows how to add text and images, and introduces font styling with CSS. James also offers a bonus design challenge at the end of each chapter, where he asks you to think of a solution before offering his own. duration: 4h 32m Photography view all Photography courses An environmental portrait—one photographed in a setting that tells a story about the subject—has the potential to reveal something unique and interesting about the person in focus.
In this course, photographer, teacher, and author Chris Orwig explores a variety of Adobe Photoshop postproduction techniques that enhance the authenticity and mood of an environmental portrait. Working with a photograph of world-champion surfer Kelly Slater, Chris steps through each technique, from black-and-white conversion and toning to retouching and more, explaining his creative process along the way. duration: 1h 12m Deke’s Techniques is a collection of short Photoshop and Illustrator projects and creative effects that can be completed in ten minutes or less. The series is taught by computer graphics guru Deke McClelland, and presented in his signature step-by-step style. The intent is to reveal how various Photoshop and Illustrator features can be combined and leveraged in real-world examples so that they can be applied to creative projects right away.
This course was updated on Oct 30, 2012. duration: 25h 11m Video view all Video courses This weekly course covers the most common questions videographers encounter when shooting and editing with DSLR cameras, from choosing a frame size and frame rate to understanding moiré. Authors Rich Harrington and Robbie Carman will also help you understand the impacts of compression and the difference between cropped (or micro 4/3rds) and full-sized sensors in cameras, and much more. This continual FAQ guide is a handy way to find the answers to the questions that plague you the most.
This course was updated on Oct 26, 2012. duration: 3h 22m 3D + Animation view all 3D + Animation courses Discover how to create detailed architectural models and documentation in Revit Structure. This course includes an introduction to the user interface; hands-on experience drawing and editing Revit elements; viewing and manipulating objects in 3D; and producing design documentation from a Revit model and imported CAD entities. Author Brian Myers provides detailed instructions for building the most common structural components, such as columns, walls, foundations, beams and bracings, and ramps and stairs, which you can recreate in your own architectural drawings. duration: 6h 23m Audio view all Audio courses This course shows nonaudio professionals how to set up Audacity, a free audio editor and recorder for Windows, Mac OS X, and Linux, and start recording live audio. Author Garrick Chow explores some of its most powerful and useful features in under two hours, getting you up and running with Audacity quickly. Discover how to set up mics and other audio input devices, and record one or more tracks simultaneously. The editing portion of the course shows you how to cut, copy, splice, or mix sounds together in seamless and interesting ways. Garrick also shows how to remove unwanted background noises, change the speed or pitch of a recording, and bleep out words. duration: 1h 46m  | |  | Discover the industry secrets to recording crisp, rich instrument tracks and vocals in any type of recording environment. Join renowned audio engineer Bobby Owsinski as he walks through the process of miking and tracking a complete song by Underground Sun recording artist Iyeoka and A-list session musicians in a top-of-the-line studio—in a way that is applicable to any recording space and musical genre. Learn how to select the correct microphone and polar pattern for each instrument, with hundreds of revealing listening examples for drums, acoustic and electric guitar, piano, keyboards, and more. These professional techniques offer critical insights for those just getting started in the recording process, and a trustworthy reference guide for more seasoned engineers. Bobby also demonstrates how to monitor and sculpt EQ settings, why and when to process your input signal, and how to choose the right outboard gear for the track. This course employs 360-degree, 3D visualizations that provide an unprecedented perspective of the equipment, players, and microphone placements discussed. Plus, with the raw audio files provided, you can critically listen to every recorded example at home with your DAW of choice at full 24-bit resolution. duration: 5h 17m  Follow us on Twitter  Like us on Facebook  Share via ShareThis | |
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