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Greetings from the Online Training Library® at lynda.com! We are pleased to announce:             Google AdWords Essential Training with: David Booth   In Google AdWords Essential Training, author David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization. Running Time: 06h 10m        Join lynda.com today Stay up to date with access to the Online Training Library®! We are constantly adding new software training courses and inspirational documentaries to help reach your creative and career goals.            InfoPath 2010 Essential Training with: Gini Courter   In InfoPath 2010 Essential Training, InfoPath expert Gini Courter shows how to create and publish sophisticated electronic forms using the latest version of Microsoft’s form-creation tool. The course introduces the new InfoPath Designer tool and its Ribbon interface and provides in-depth tutorials on designing form templates. The course explains how to create browser forms and publish forms via email, the network, and SharePoint. It also demonstrates advanced aspects of InfoPath, like connecting forms to outside data sources and creating templates from Office documents, databases, or XML files. Exercise files accompany the course. Running Time: 06h 06m     HTML5: Graphics and Animation with Canvas with: Joe Marini   One of the most exciting additions that HTML5 offers to designers is the ability to draw free-form graphics on a drawing surface known as the Canvas. In this course, author Joe Marini introduces the technical concepts behind Canvas and shows how to perform drawing operations directly in a web page. The course covers drawing basic and complex shapes, setting colors and styles, adding shadows, patterns, and gradients, more advanced techniques such as scaling, rotating, and compositing objects, and how to incorporate Canvas elements in a slideshow and an animation. Exercise files are included with the course. Running Time: 03h 07m     HTML5: Video and Audio in Depth with: Steve Heffernan   In HTML5: Video and Audio in Depth, author Steve Heffernan contextualizes the state of HTML5 audio and video and shows how to embed media into a web page using HTML5. The course sheds light on configuring the new HTML5 audio and video tags, ensuring backwards compatibility by setting alternative playback methods, encoding the needed file formats, and building custom controls with JavaScript. Also included are tutorials on troubleshooting known issues and reviewing real-world examples of HTML5 audio and video. Exercise files accompany the course. Running Time: 02h 07m     HTML5: Local Storage and Offline Applications in Depth with: Bill Weinman   HTML5: Local Storage and Offline Applications in Depth describes how to save application data such as preferences or form data in the client’s browser and use it in applications, including those run offline. Author and programmer Bill Weinman covers the various local storage options provided in HTML5, including local storage, session storage, and the Web SQL and Indexed Database APIs, with practical examples that show how to create and maintain a database in each scenario. The course also covers the use of storage events for change tracking and the cache manifest for using web applications offline. Exercise files are included with the course. Running Time: 02h 21m     HTML5: Structure, Syntax, and Semantics with: James Williamson   HTML5: Structure, Syntax, and Semantics gives designers a deeper understanding of HTML5 and shows how to create richer, more meaningful web pages with structural tags and descriptive attributes. Author James Williamson presents an overview of HTML5 and its development, defines the new tags and attributes, and discusses how browsers parse and display HTML5 content. The course also includes step-by-step instructions for constructing an HTML5 document with a header and footer, navigation, content groups, and formatting. Exercise files are included with the course. Running Time: 04h 34m     HTML5: Web Forms in Depth with: Joe Marini   In HTML5: Web Forms in Depth, author Joe Marini details the latest enhancements for client-side forms found in HTML5. Using real-world examples, the course showcases the capabilities of the specification’s new attributes and form elements, such as displaying default placeholder text, setting required fields, capturing email addresses, and presenting calculation results within a form. The course also demonstrates mobile device support for HTML5 forms and shows how to modernize existing forms while maintaining backwards compatibility for older browsers. Exercise files accompany the course. Running Time: 01h 58m     Narrative Portraiture: Foundations of Portraiture with: Chris Orwig   In the Narrative Portraiture series, photographer and teacher Chris Orwig explores the use of elements such as location and natural light to create images that tell stories about their subjects and produce a strong emotional connection. In this first installment, Chris lays the groundwork for the series. The course begins with a discussion of portraiture and the characteristics that make an effective, story-filled portrait. Chris then explains the importance of establishing a connection with a subject and identifying those details that will help tell his or her story. Next, he explores elements such as location, natural lighting, and composition. The course concludes with an exploration of gear: the creative options that various lenses and cameras provide, and techniques for shooting efficiently and unobtrusively. Running Time: 01h 44m     Narrative Portraiture: On Location in New York City with: Chris Orwig   In the Narrative Portraiture series, photographer and teacher Chris Orwig explores the use of elements such as location and natural light to create images that tell stories about their subjects and produce a strong emotional connection. In this installment of the series, Chris shows how to incorporate aspects of a location, such as architecture, natural light, and even passersby, to create authentic, story-filled portraits. The course begins with a photo shoot on the Brooklyn Bridge. Chris emphasizes the importance of directing and collaborating with a subject and of being responsive to changing lighting and location conditions. After the shoot, Chris discusses the preparation that goes into on-location shoots, from choosing camera gear to storyboarding. Next, he reviews the images from the shoot and mentions the post-processing techniques that he employed to make them more effective. The course also includes several assignments aimed at reinforcing the concepts Chris describes. The course concludes with an on-location family portrait shoot and a look at the special considerations that go into group shots. Running Time: 01h 30m     jQuery Projects: Creating an Interactive Homepage Marquee with: Chris Converse   In jQuery Projects: Creating an Interactive Homepage Marquee, author Chris Converse builds a visually rich, interactive marquee in order to aggregate and display content on a web site homepage. This course covers preparing artwork in Photoshop and Illustrator, creating HTML and CSS layouts, and dynamically generating marquee elements with the open-source JavaScript framework jQuery. Tutorials on animating between content panels are also included. Exercise files accompany the course. Running Time: 01h 34m     Photoshop CS5 Extended One-on-One: 3D Scenes with: Deke McClelland   In the third installment of the Photoshop CS5 Extended One-on-One series, author Deke McClelland shows how to build, light, and render realistic 3D scenes in Photoshop CS5 Extended. Providing a systematic approach to scene building, the course explains how to produce reflections and refractions, balance the interplay of light and shadow, and frame scenes with 3D cameras. Exercise files accompany the course. Prerequisite course: Photoshop CS5 Extended One-on-One: 3D Fundamentals Running Time: 08h 51m     After Effects Apprentice 07: Parenting with: Chris Meyer, Trish Meyer   Parenting is a way to group multiple layers within the same composition inside After Effects. In this course, Chris Meyer shows how to set up a parenting chain, discusses what makes a good parent, and demonstrates several techniques using parenting, such as creating a title animation with a minimal number of keyframes, building a geometric construct, and bringing an anthropomorphic robot arm to life. Sidebar topics include avoiding a scaling gotcha with parenting and creating abstract backgrounds using the Fractal Noise effect. The After Effects Apprentice video lessons were created by Trish and Chris Meyer and are designed to be used on their own or as a companion to their acclaimed book, After Effects Apprentice. We are honored to host these tutorials in the lynda.com Online Training Library®. Running Time: 01h 37m     Word 2010: Forms in Depth with: Gini Courter   In Word 2010: Forms in Depth, author Gini Courter demonstrates the form creation tools found in Word 2010 and shows how to produce electronic forms that are visually pleasing and easy to navigate. The course covers designing a form; capturing data effectively with dropdown lists, date pickers, and check boxes; and adding controls for repeating data using the Word Content Control Toolkit. The course also includes tutorials on testing, protecting, and distributing forms. Exercise files accompany the course. Prerequisite Course: Word 2010 Essential Training Running Time: 02h 05m     Word 2007: Forms in Depth with: Gini Courter   In Word 2007: Forms in Depth, author Gini Courter demonstrates the form creation tools found in Word 2007 and shows how to produce electronic forms that are visually pleasing and easy to navigate. The course covers designing a form; capturing data effectively with dropdown lists, date pickers, and text boxes; and adding controls for repeating data using the Word Content Control Toolkit. The course also includes tutorials on testing, protecting, and distributing forms. Exercise files accompany the course. Prerequisite Course: Word 2007 Essential Training Running Time: 02h 23m     Character Animation Fundamentals with Maya with: George Maestri   In Character Animation Fundamentals with Maya, author George Maestri employs the basic principles of animation to bring to life simple 3D characters in Maya. Starting with an overview of the character rig, the course provides guidelines for arranging stock characters into strong poses and explains how to generate locomotion between poses in a modular fashion. The course includes step-by-step instructions on animating realistic gestures, walks, runs, facial expressions, and dialogue, and culminates with an animated scene built entirely from scratch. Exercise files accompany the course. Prerequisite courses: Maya 2011 Essential Training. Running Time: 06h 06m     Photoshop for Designers: Layer Effects with: Nigel French   For the first installment of Photoshop for Designers, Nigel French shows how to create editable, non-destructive effects such as shadows, glows, and bevels with layer effects in Photoshop. The course covers the use of layer effects like Drop Shadow, Inner Shadow, Bevel and Emboss, and Gradient Overlay, as well as how to combine effects with blending modes, transparency, and textures. With these techniques, designers can finesse type and graphics, control light, warp text, and extrude shapes, creating drama and adding depth to their compositions. Exercise files are included with the course. Running Time: 03h 03m     Flash Professional Power Shortcuts with: Todd Perkins   In Flash Professional Power Shortcuts, author Todd Perkins helps designers build their power user skills with an array of timesaving tips, tricks, and techniques that work in multiple versions of Flash Professional. Beginning with Todd’s top 20 shortcuts, the course includes tips for designing and animating artwork, managing multiple libraries, writing and navigating through code, optimizing bitmaps and audio, and much more. Exercise files accompany the course. Running Time: 02h 13m     Douglas Kirkland on Photography: Studio Portraiture with: Douglas Kirkland   In the Douglas Kirkland on Photography series, well-known photographer Douglas Kirkland explores a variety of real-world photographic scenarios, sharing technique insights and critiquing the results. In this installment of the series, Douglas demonstrates how shooting in a studio allows for precise lighting control and consistency. The course begins with a look at the strobes and light modifiers that Douglas frequently employs for studio portraiture. Douglas positions the lights and then shoots a variety of portraits, demonstrating how he works with a model to capture different moods and positions. Finally, he reviews the best images from the shoot, analyzing the lighting techniques he employed and showing how judicious use of Photoshop can enhance a portrait without making it look unnaturally processed. Running Time: 27m 00s     SharePoint Designer 2010: Creating Data-Driven Web Pages with: Simon Allardice   In SharePoint Designer 2010: Creating Data-Driven Web Pages, author Simon Allardice explores how to use SharePoint Designer to create rich, highly visual web pages in SharePoint that connect, read, and even update information stored externally. The course shows how to manage data sources that connect to different databases, web services, and XML files, without any coding necessary. It also covers how to provide powerful visual information with conditional formatting, and how to make custom data entry forms. Running Time: 02h 55m     Sibelius 6 Essential Training with: Jenny Amaya   In Sibelius 6 Essential Training, author Jenny Amaya covers the ins and outs of creating, arranging, and publishing professional-looking scores using Avid's popular music notation software. Beginning with the basics of score creation and note entry, the course explains how to interface with a MIDI keyboard; edit note durations and pitches; and incorporate lyrics, tempo markings, and other text elements. Also included are tutorials on formatting your score and dynamic parts. Exercise files accompany the course. Running Time: 05h 30m     Facebook Essential Training with: Garrick Chow   In Facebook Essential Training, Garrick Chow shows how to navigate the world of social networking and put the best face forward online. The course covers the basics, starting with creating a profile; making Facebook friends; communicating via status updates, wall posts, and chat; and sharing photos, videos, and links. Garrick also touches on the delicate subject of removing friends and respecting other people’s privacy online. The advanced features of Facebook, including permissions, add-in applications, and dedicated groups, are also covered. Running Time: 03h 10m     Illustrator Insider Training: Seeing Through Transparency with: Mordy Golding   In this installment of the Illustrator Insider Training series, Seeing Through Transparency, Mordy Golding shows experienced Illustrator users how to create transparency effects and ensure reliable printing results. This course reviews the history of vector transparency and covers features such as knockout groups, opacity masks, and transparency flattening. Mordy also shows how to establish a safe workflow when placing Illustrator graphics containing transparency in PostScript, PDF, and InDesign files. Exercise files and a free worksheet are included with the course. Running Time: 02h 50m   Follow us on Twitter Like us on Facebook Share via ShareThis         © Copyright 1995-2011 lynda.com, Inc. All rights reserved.

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